Case Studies - TopShotPro

Meet the DOers

Getting it Done.

235% Growth in 12 Months

Hermela Balcha

About Hermela

Realtor since 2004, based out of Northern Virginia with a Focus on 1st Time Home Buyers.

The Results

12+ Transactions in 6 Months
235% Growth from Previous Year 2022 (in a down market)
10+ Referrals with agents across the country

The Challenge

Weak online presence, shy of creating videos
inefficient follow up systems, poor lead management

The Solution:

ID 5 Star Prospects – Create content talking specifically to them adopting the Top Producer Operating System in March 2023

The Strategy:

Create collateral that speaks to 5 Star Prospects
Guide Prospects to Connect via messenger / whatsapp until TPOS is fully
installed
ID one call to action to lead people to the next step with Hermela

Predictable Lead Generation from FB Groups

About Candyce

Realtor since 2012, based out of Northern Virginia with a Focus on Military Service Families, Relocation, & 2nd Time Buyers, 1st Time Sellers.

The Results

Connected with 3 Builders
Obtained Builder Buyer list of 180+ $2M+ Prospects
Created predictable lead system for PCS Families on FB Groups
Recruited 2 New Agents – Based on Branding & Messaging

The Challenge

No Brand Image or Message
Multiple disintegrated Systems
Money spent on manual marketing activities

The Solution:

ID 5 Star Prospects – Create content talking specifically to them adopting the Top Producer Operating System in September 2023

The Strategy

Create collateral that is on Brand
Build Unique Lead Magnets that speak to 5 Star Prospects
ID Traffic Channels that will merit the best leads

Candyce Astroth

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From $12M to $42M+ in Production

Jay Caputo

About Jay

Realtor since 2019, based out of Northern Virginia with a Focus on Luxury first time buyers in McLean, Great Falls.

The Results

2020 – 2023 grew from 12M to 42M+ in production
Created his own Brokerage “Brushstroke Properties”
Built team of 6+ Agents
Has custom audience of over 6,000,000 to target with Ads Branding & Messaging

The Challenge

No Brand Image or Message
No Systems in place
Shiny Object Syndrome

The Solution

Build Brand Image with proper message for 5 Star Prospects
Establish Jay & Brushstroke properties as a market leader in Northern VA.
Choosing TopShotPro & Building the Top Producer Operating System since 2019

The Strategy

Create collateral that is on Brand with “Relentless” Messaging
Build Unique Lead Magnets that speak to 5 Star Prospects
ID Traffic Channels that will merit the best leads

3 Deals in First 45 Days

About Natalie & Curt

Realtors since 2000, based out of Northern Virginia with a Focus on Elderly Communities.

The Results

3 Deals from social media in first 45 Days
Strong Social Media & Online Presence
Awarded Top Producing Realtor in Gainesville solely focusing on Elderly communities

The Challenge

0 Online Presence
No Systems in place
Never used Social Media, or Video before

The Solution

Build Brand Image with proper message for 5 Star Prospects
Create Lead Magnets specifically for Elderly Communities
Building a cadence of online content to drive traffic to Elderly Funnels

The Strategy

Get Natalie & Curt Confident on Video
Use past successes as case studies & advertise them
Build a backend system to engage new leads and database

Natalie & Curt

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