By now, you’ve heard “Content is King,” yet our co-founders Michael Rivero & Josh McQuaig believe that statement is true ONLY if your ideal clients can find it and use it.
Your business coach, gurus, and even your neighbors probably tell you that you need to create more content consistently. Still, we must understand that the trustworthy person who you should listen to is the consumer. Unfortunately, the 2020 pandemic accelerated the control of the consumer to dictate which platforms were going to be the leaders for all content creators.
Everyone has access to social media, and everyone has access to the capability of creating content, what consumers want from a business….your business is a unique experience. But, for your brand to thrive in 2022, you will need to get good at listening and responding to demand.
As the year 2021 is under wraps, we see these as the Top 5 Social Media Trends in 2022 that you need to be mindful of, pay attention to, and get ready to implement going forward if you want to increase your online market share.
- TikTok will take over all social media platforms to follow its lead in content consumption.
A look at the dominant rise of TikTok is vital to acknowledge. The social media space has changed over the last three years, heavily relying on organic, short-form content. We have already seen how other platforms have felt the need to adapt their user experience to stay competitive in the social media space.
- The Consumer Journey will get more straightforward with Social Selling.
In 2020 the world learned just how imminent the transition to the online shopping experience is. More consumers learned and started buying things online than any other time before. This trend is likely to expand deeper as part of our daily living.
The integration of shopping to places like Google, Facebook, Instagram & TikTok shows us how the social platforms are already pivoting their focus into social selling. The demand for Social Selling is also growing more and more as people are becoming more confident listing their items online.
- Omnichannel engagement will change the way consumers engage with social media.
Platform loyalty is a thing of the past. Content is king, but only if the right people see it. At TopShotPro, we have seen users are growing across multiple platforms, and content is being consumed differently inside each ecosystem. As a result, leading content in 2022 is going to be that which is available at scale. Additionally, content is visible across multiple platforms.
Businesses looking to maintain an edge and relevance in 2022 must be consumer aware. Paying attention to where their target consumer lives inside the multiple social platforms is crucial, and they must develop an omnichannel strategy to grow their online presence as we advance.
- Communities will develop & take control of the engagement.
If you’ve been living under a rock, platforms like Reddit, Twitter, Discord have shown us that communities have a voice, A STRONG VOICE online. When community voices come together, they’re loud enough to create ripples in their industry or niche. Expect more vocality from users and more socially driven changes from communities. Brands which are quickly adapting to listen to communities in 2022 will be successful.
- Metaverses will be the next phase of consumer connection. Web3 and social media companies will begin to pivot into the blockchain.
With Meta (formerly known as Facebook) in place, the metaverse is closer than anyone could have ever expected. This metaverse is a disruptive transition for all industries to pay close attention to as things pro. Building interactive online and offline communities where users can engage in a wide variety of social activities in the real world and the metaverse is happening. It’s time for businesses, brands, and people to get on board.
Finally, there are more trends to pay close attention to in 2022. Yet, we believe that these are the Top 5 Social Media Trends of 2022.
Which one of these trends will you be paying close attention to now?
