In the current digital age, personal branding is more important than it’s ever been. You know about business brands and may even have brand loyalties when you shop… Think about what companies you recognize right away when looking at their logo.
but have you given much thought to the world of personal branding?
Take a second and type your name into Google – what comes up?
Does anything come up at all? Is that how you want to be perceived online, or do you want a more favorable online presence?
Now we’ve arrived at the task of curating your personal brand. Let’s Begin.
So What Is Personal Branding?
Your personal brand is how you promote yourself. It is the way you choose to tell your story, display your skills and personality, and it’s also the impression people gain from your online reputation.
You have a unique opportunity to make yourself stand out from others with your personal brand. However, your personal brand isn’t just your Instagram and Facebook accounts, right? All of the work you do online is to benefit your success offline.
Creating a presence that doesn’t serve your offline persona can be a huge waste of time, so be sure to keep that in mind when working. How do you want people to perceive you online, but how will people perceive you in real life?
Why is Building Your Personal Brand Important?
Working on your personal brand is enticing to so many people because it gives them absolute control over the way they’re perceived online. It’s how you present yourself to those you want to work with and connect with professionally, and because of that, it’s an incredibly valuable resource to your professional life.
With a strong personal brand, you have the chance to almost break barriers and connect with an audience of people you currently work with and those you hope to work with. You can highlight your strengths and your passions. A strong personal brand makes people feel like they know you – even if they’ve never met you in person.
Think about someone with a strong personal brand. Elon Musk. Bill Nye. Martha Stewart. Their brands are so strong that I’ll bet simply reading their names brought up tons of visuals and ideas related to who they are.
Elon Musk: Engineer, Tech, SpaceX, Tesla.
Bill Nye: Scientist, Teacher, Environmentalist, “The Science Guy.”
Martha Stewart: Cooking, Businesswoman, Home Decor.
This is the importance of a personal brand in action. A strong personal brand will work FOR you, allowing your target audience to find you easily. Once you’ve established a network in your industry, your brand will only help you take off and skyrocket to success if you play the game right.
In order to build a great personal brand, you have to spend some time getting to know yourself. Most people find it easy to describe who they want to be, but not so easy to describe who they currently are. Self-reflection is key to starting strong with your personal brand.
Another thing you need to spend time thinking about is your target audience. Who you want to attract will definitely play into the brand you create for yourself. The key is to avoid fabricating a false persona. Instead, think of it as showing a specific side of your personality.
Additionally, an incredibly important part of your personal brand is to come across as human as possible. You don’t want to seem like another suit and tie or a blank slate business-person.
Bring yourself into your brand and put the focus on fostering relationships rather than growing sales or business. That will come after you’ve connected with your audience and made them feel comfortable with you.
In our opinion, one of the key factors in growing a strong personal brand is consistency. Show up, give 110% to telling your story, and people will have no choice but to do business with you.
If you’ve read this far, clearly you have a strong interest in growing your personal brand. So why not do it the right way from the start?
If you want the top strategies and tools for personal brand development and growth, schedule a call with us by using the link below and let’s start working with you, for you.
Thanks for reading!