What’s Personal Branding & How Do You Build One?

In the current digital age, personal branding is more important than it’s ever been. You know about business brands and may even have brand loyalties when you shop… Think about what companies you recognize right away when looking at their logo.

  • Nike
  • Apple
  • Amazon

but have you given much thought to the world of personal branding?

Take a second and type your name into Google – what comes up?

Does anything come up at all? Is that how you want to be perceived online, or do you want a more favorable online presence?

Now we’ve arrived at the task of curating your personal brand. Let’s Begin.

So What Is Personal Branding?

Your personal brand is how you promote yourself. It is the way you choose to tell your story, display your skills and personality, and it’s also the impression people gain from your online reputation.

You have a unique opportunity to make yourself stand out from others with your personal brand. However, your personal brand isn’t just your Instagram and Facebook accounts, right? All of the work you do online is to benefit your success offline.

Creating a presence that doesn’t serve your offline persona can be a huge waste of time, so be sure to keep that in mind when working. How do you want people to perceive you online, but how will people perceive you in real life?

Why is Building Your Personal Brand Important?

Working on your personal brand is enticing to so many people because it gives them absolute control over the way they’re perceived online. It’s how you present yourself to those you want to work with and connect with professionally, and because of that, it’s an incredibly valuable resource to your professional life.

With a strong personal brand, you have the chance to almost break barriers and connect with an audience of people you currently work with and those you hope to work with. You can highlight your strengths and your passions. A strong personal brand makes people feel like they know you – even if they’ve never met you in person.

Think about someone with a strong personal brand. Elon Musk. Bill Nye. Martha Stewart. Their brands are so strong that I’ll bet simply reading their names brought up tons of visuals and ideas related to who they are.

Elon Musk: Engineer, Tech, SpaceX, Tesla.

Bill Nye: Scientist, Teacher, Environmentalist, “The Science Guy.”

Martha Stewart: Cooking, Businesswoman, Home Decor.

This is the importance of a personal brand in action. A strong personal brand will work FOR you, allowing your target audience to find you easily. Once you’ve established a network in your industry, your brand will only help you take off and skyrocket to success if you play the game right.


In order to build a great personal brand, you have to spend some time getting to know yourself. Most people find it easy to describe who they want to be, but not so easy to describe who they currently are. Self-reflection is key to starting strong with your personal brand.

Another thing you need to spend time thinking about is your target audience. Who you want to attract will definitely play into the brand you create for yourself. The key is to avoid fabricating a false persona. Instead, think of it as showing a specific side of your personality.

Additionally, an incredibly important part of your personal brand is to come across as human as possible. You don’t want to seem like another suit and tie or a blank slate business-person.

Bring yourself into your brand and put the focus on fostering relationships rather than growing sales or business. That will come after you’ve connected with your audience and made them feel comfortable with you.


In our opinion, one of the key factors in growing a strong personal brand is consistency. Show up, give 110% to telling your story, and people will have no choice but to do business with you.

If you’ve read this far, clearly you have a strong interest in growing your personal brand. So why not do it the right way from the start?

If you want the top strategies and tools for personal brand development and growth, schedule a call with us by using the link below and let’s start working with you, for you.

Thanks for reading!


How To Develop a Personal Brand in 2020

Through Omni-Channel Marketing

How to create a personal brand - omnichannel strategy
Omni-Channel Marketing is the quickest way of building a rapid fire brand, whether it’s for business or personal purposes.

Creating a personal brand no longer depends on just a blog website. There is a variety of effective methods that are available for people in today’s digital age to develop a personal brand. The most effective method to create traffic and scale on brand awareness is through Omni-Channel Marketing efforts.

The definition of marketing has been subjected to many changes over the years. Omni-Channel Marketing has been the most prominent changes and subject matters of them all. 

In recent studies, it’s been identified that marketers in today’s world are moving away from push-based marketing, and they’ve begun to adopt a more personalized marketing technique. In other words, they prefer to have 1 to 1 communication along with the end consumers. This is done through a variety of channels from email, text, social media, and blogs.

In addition, a large number of devices are also being used in the marketing process to ensure that users using a mobile, iPad, laptop, etc.. all see the quality of the content being produced. This is exactly where an Omni-Channel Marketing strategy comes into play.

When you are looking to develop a personal brand, what experts would encourage you to do is…

the process and development of a strategy that covers your entire audience across multiple platforms. It can provide you with outstanding results. At the end of the day provide you with the most insight while letting you cater your strategy to the right audience at all times.


Before we proceed, it’s extremely important for you to have an understanding of what Omni-Channel Marketing Strategy really is. Omni-Channel refers to a significant shift as mentioned earlier. In today’s world, we need to think about creating personalized experiences through a variety of channels and devices.

Consumers are in a position to engage with a company by visiting a physical store, or by accessing their mobile app or website. They will even be able to interact with the company through social media, and online forums. Nowadays we live in a space where companies and personal brands get to share a story and experience with their audience while nurturing the relationship across multiple platforms.

In every single experience, the end consumer goes through you can find consistency. The beauty of an Omni-Channel Strategy comes down to being able to share an Instagram Story behind the scenes, publishing a photo or video of such event and publishing it to places like Facebook, LinkedIn, YouTube and more.

Now that we have an understanding of what Omni- Channel Marketing is, let’s look into how you can develop a personal brand through this strategy.



  1. Maintain your focus
  2. Think from your audience’s point of view
  3. Develop content and messages to address the concerns of your audience
  4. Measure everything (check out our Data Driven Marketing Article on this)
  5. Listen and Respond on preferred channels


Omni-Channel Marketing requires focus. It requires focus to stay on top of every single channel being used in order to convey the same message and cater to different audiences with one common end goal. Distractions in marketing happen all the time, so what we recommend is that you segment your audience. That’s where you should figure out the data points that work well within each channel that your strategy includes. As you segment your audience per channel you will learn and know how to purposely provide content on some pages more than others but you will also be able to use this data to know what pieces of your content resonate the most with the reader, viewer, follower or user.


It is important for you to make sure that you regularly review the experience that your audiences go through on your set campaigns. This will help you get a clear understanding of the effects associated with the marketing method. With the feedback that you get, it is also possible for you to introduce appropriate changes, which can assist you to take your marketing initiatives to the next level.


Your message and the content that you produce are a key factor in personal branding especially when you have an Omni-Channel approach. However, you need to make sure that you are creating the appropriate content for the right channels.

In other words, the content and message that you create should be positioned to address the specific topics, pain points and emotions of your audience.

When you notice that a person or a group of individuals pay more attention to a specific subject matter…you know that you should create follow up content in other platforms to have your audience expand and follow you into other channels as well. Doing this will help you get their attention with minimum hassle.

The end result is that you will be able to take one step closer to your audience and you’ll be able to share your message consistently across different channels.


In marketing, if you’re not measuring everything you’re losing. You’re expected to use the data available to you everywhere and use those results to your advantage. For example: Say you’ve noticed that on Instagram you receive 50 visits to your profile per week. You’re only posting 2 photos per week. Your goal is to increase the number of visits to your profile per week to 250 so what you would implement in an omnichannel strategy is

  • More posts = More views
  • More posts = More impressions
  • More posts = More website clicks
  • More posts = More reach

Once you’ve done this for 2 weeks you notice that your average visits per week have increased to 200. Now you have a strategy in place that tells you how much you’ve done, and how much more there is to do. Pay attention to your analytics and see what people respond to most.

Furthermore, the data that you can see is very big nowadays as well. Therefore, as you look to develop a personal brand through Omni-channel Marketing efforts

you should become increasingly savvy about the best methods that are available to you in order to leverage data. You should never make data become invasive. It’s extremely important to measure everything if you’re looking to take them to the next level.


The most commonly known issue is failing to listen to your audience. You need to make sure that while you’re developing your brand, you are taking the time to listen, and respond to your audience. If more people react to you on Facebook, that is where your efforts should be driven towards more overtime. Remember that audiences prefer to get to know about your personal brands in channels that they’re most familiar with.

Then you’ll be able to interact with them at a comfortable spot for them.

In conclusion, now you have a clear idea of how to use Omni-channel marketing for personal branding. If you can focus on these five tips, you will be able to end up with the best possible results. They will never leave you with any regrets and you will absolutely love the results that you are getting.

Want to learn how to develop your personal brand? Jump on a call with one of our experts here

You can also schedule your free consultation with our marketing strategists directly here calendly.com/topshotpro