What is Social Media Marketing?

Social Media Marketing is the fastest way for companies and brands to connect with new prospects daily. Typically small businesses will use social media to promote their products and services to their customer base and develop an online presence. This technique usually takes place on more prominent social media sites like Facebook, Instagram, LinkedIn, TikTok.

Also, social media marketing helps business owners create content for their niche target market that helps them build a content marketing strategy built around the community.

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DEFY Do Everything For You Content Marketing: Social Media Marketing for Realtors

  • Professional copywriting, shareable content for real estate businesses owners
  • Blogs, Captions, Guides drive traffic to websites, social media pages and generate leads
  • Social Media Presence development

Social Media Marketing for Realtors

Why is Social Media Marketing for Realtors Important?

In 2020 The Real Estate Industry realized its need to pivot a lot of its efforts online. To find a way to connect with more families, friends and to generate new business.

Social media is important for realtors because it allows them to share their stories, from their
latest homes sold to stories about their clients in the buying and selling process. It also provides for real estate agents to create social media content that will

  • Educate
  • Motivate
  • Inform
  • Entertain

People who might be interested in buying or selling real estate in the future. People don’t want to be handed a flyer with your sales pitch, business card, or postcard. Being a modern real estate agent encompasses talking to people on the different online mediums they are already using daily.

Social Media creates credibility and relevance for realtors to stay top of mind in front of their sphere of influence. Social Media Marketing for Realtors is the most effective way of maintaining and growing Brand Awareness, Visibility and shortening the Lead Generation process.

What are the benefits of Social Media Marketing for Realtors?

Social Media gives realtors an edge in a people’s business to stay relevant and top of mind to their sphere of influence while continuously reminding them about who they are, what they do, and how they can help people become home buyers and help home owners become sellers.

Social Media Marketing helps realtors at every stage of the buying and selling process. However, it can help them stand out the most at the beginning stages of their marketing journey. The first step is Brand Awareness, where customers or prospects do not know anything about your company.

Through social media, they learn about your products and services, and you can talk to them about where they are heading, and what success looks like when working with you. Speaking to the different problems, solutions, and customer experiences you’ve had helps people understand why they should choose to do business with you.

The second part is on the other side of the spectrum, where you can acquire testimonials, reviews, and shared content that your past clients, the people who’ve been loyal to your brand, can boast and speak on your behalf on Social Media.

What’s the most crucial aspect of Social Media Marketing for Realtors?

If there’s one thing to remember when using social media marketing as a real estate agent is to be accurate, be yourself, and show that you have a personality. People don’t want to engage with something monotone or a used car salesman. In addition, most people don’t readily engage on social media as they used to, so implementing video as part of your social media marketing strategy will help you connect with more people.

Lastly, using social media as part of your marketing strategy is an excellent first step in developing your personal brand. Creating an Omnichannel presence as a real estate agent is your goal to have a presence in most social media platforms where you can connect with more people.

If you want to learn more and talk about a specific social media marketing strategy for your real estate business, get in contact with one of our experts.