Want to become the top-producing agent in the communities you serve? Use our secret tips to create real estate videos that convert leads into paying customers. With these strategies, you will build trust with prospects and showcase the undeniable value you offer as an agent.
Why Leverage Video Marketing as a Real Estate Agent
We already know that video marketing is easily one of the most effective ways to engage with your audience and attract clients for your real estate business. Not only is it easily digestible and shareable for viewers, but videos are also one of the best ways to generate and convert those leads.
According to Wyzowl, 83% of businesses say that video has helped them generate leads.
The Secret Sauce to Lead-Generating Videos (Step-by-Step)
Video is a powerful lead generation tool that holds undeniable value in promoting your personal brand and growing your real estate business.
Here are a few key benefits of producing real estate videos:
- Increases your brand’s visibility
- More cost-effective than traditional marketing
- Improves social media engagement
- Provides prospects with valuable content
- Helps you stand out among the competition
- Builds trust with prospects
Use these tips to create real estate videos that convert prospects into paying customers.
Identify Your Target Audience
Your target audience is your ideal client — the people you want to work with and the type of prospects who are most likely to buy from you.
Stop trying to work with any and every home buyer and seller out there! If you want to see real success for your real estate business, you need to figure out to who you want to aim your marketing efforts.
Failing to identify and niche down your target audience can hurt your personal brand in the long run and make you unrecognizable in a pool of other agents.
Once you know who you want to serve, it becomes easier to cater to that specific audience. As a result, you can effectively market to the right prospects.
Use Storytelling to Your Advantage
Storytelling is an effective video marketing strategy because it’s more authentic than traditional marketing efforts. A compelling story not only allows you to connect with prospects, but it’s a great way to grab their attention and keep them engaged throughout the video. They have the power to entice prospects to take action, whether that be connecting with you, clicking your real estate website, etc.
According to a survey by the Content Marketing Institute, 64% of consumers make a purchase after watching a branded social media video that tells a story.
Storytelling humanizes your brand and makes it more relatable to potential clients. Need story ideas for your real estate videos? Visit our blog here.
Reel Them In With Benefits
In all the videos you create, you want to showcase the benefits of working with you and buying your real estate services! Always highlight the key features of your services and your unique abilities as a real estate agent. Why should your prospects choose YOU over other agents?
Providing clear benefits in your videos will give prospects a reason to tune in and stay engaged throughout the video. Ensure you emphasize the problems you solve or the needs you meet for your ideal clients.
Always Use a CTA
A CTA, or call-to-action, is a clear statement about what you want your reader, viewer, or listener to do. It’s a non-invasive and simple marketing strategy that gets viewers to take some kind of action.
If you don’t use a CTA, you miss the opportunity for prospects to connect with you, click your website, send you a DM, etc.
Keep It Short & Sweet
When it comes to video marketing, DON’T overdo it. Always keep your videos short and straight to the point to remain engaging for the viewer. Depending on the type of video you are creating, and where you are posting it, different video lengths are preferred.
Keep in mind that shorter videos do perform better!
How long should your videos be, depending on the platform? Here is a general guide to follow:
- Instagram — 15-30 seconds, 90 seconds max
- Twitter — up to 44 seconds
- Facebook — under 1 minute, longer if it’s episodic content or live video
- Youtube — 3-15 minutes long, longer for explainer videos & how-to guides
- LinkedIn — up to 30 seconds, longer for educational content
- Tiktok — 21-34 seconds, up to 3 minutes long
Optimize Your Videos for Social Media
You can record one video and share it across multiple social media channels to reach a wider audience and gain the most amount of exposure for your brand and business.
Consider adding closed captions for accessibility. Use a catchy, eye-grabbing title and relevant keywords to optimize your video and give yourself a better chance to rank in search.
Not sure how to do this? You don’t have to do it on your own. Consider reaching out to TopShotPro’s video marketing team to help you film, edit, and share real estate videos that convert.
Track Performance Through Analytic Tools
Posting content on social media is all about trial and error — seeing what works best for you and your audience.
These social media platforms make it easy for you to track your video performance through analytic tools. That way, you can see what works and act accordingly as you create more content.
Leverage These Tips to Make Videos That Convert
You’ve now got the secret recipe for crafting your marketing videos to convert leads and seal your deals. Use it to your advantage! Don’t just sit here — put these tips into action so that you can see REAL growth for your real estate business.
