Are you letting fear get in the way of business growth? Video Marketing has proven to scale businesses quickly, yet most real estate agents don’t take advantage of this strategy. Here’s how to build your online presence, position yourself as a leader and connect with prospects through Real Estate Video Marketing.
What Is Video Marketing?
Video Marketing is a strategy that uses video content to promote your brand, increase engagement on your website and social media pages, educate consumers and reach new audiences. It’s one of the many content strategies that allow you to connect with your target audience in a unique way.
This content strategy gives you a chance to let your personality shine through and show who you are as an agent and an individual. Through videos, you can build an emotional bond with your audience that makes them like you, and therefore, want to do business with you.
Why Video Marketing Over Other Strategies
Whether a prospect is visiting your website or social media, they are more likely to stick around longer if there is video content.
Why? Videos are one of the most easily digestible and shareable forms of content out there. They not only grab the viewers’ attention but retain it, which is key for organic growth. Also, most people would rather watch a video about something than read about it.
Why Realtors Need to Use Video Marketing
Video Marketing is crucial in real estate. It’s a content strategy that has the potential to boost conversion rates, improve SEO and convert leads for brands and businesses. Overall, it’s a powerful tool that can scale your real estate business in tremendous ways.
6 Key Benefits of Real Estate Video Marketing
- Generate and convert leads
- Reach new audiences
- Increase organic traffic
- Bring instant value to your audience
- Strengthen credibility & build trust
- Build a connection with your audience
Whether you are adding videos or any other types of content to your marketing strategy, it’s easier than you think! You don’t need any fancy equipment to get started. A lot of you will likely already have what you need: a phone with a camera and a wifi connection.
With just these few things, you can start producing real estate social media content as soon as possible.
Video Content to Create as a Real Estate Agent
To make videos, you need to know the basic content strategies. Here are two main types to keep in mind when you are just getting started — it’s usually best to have a balance of both educational and promotional content on your pages.
- Educational Content
Educational content is the pinnacle of content creation. Why? It’s evergreen content that brings value to your clients by teaching them something new.
Example content can include anything like home buying tips, real estate advice, mortgage tips, real estate terms to know and the list goes on!
- Promotional Content
Promotional content gets prospects and your audience to take some kind of action through a CTA — whether that be liking a post, clicking a link, visiting your website, etc. Although this kind of content is promotional, that does not mean it needs to sound salesy.
Example content can include videos of property listings, neighborhood walkthroughs, client testimonials, “just sold” videos and more!
Start Your Video Marketing With Lead-Generating Content Ideas
Use these content ideas as part of your Content Marketing strategy and turn them into social media posts, website content or videos. Make content out of these ideas and you will be able to keep your audience engaged while positioning yourself as a leader in the industry.
Film a Property Walkthrough
Property walkthroughs are one of the most engaging video content ideas you can use to promote your real estate business and convert leads into paying customers.
Filming a property walkthrough is like giving your audience a first-hand tour of the listing. Keep these tips in mind as you record:
- Focus on What’s Important
Highlight key features and amenities in the home.
- Film Wide
Keep your shots wide and avoid zoning in on details. Things like furniture and decor don’t come with the property, so they don’t need to be the focal point of the video.
- Edit and Publish ASAP
Try to film your video before the property goes on the market. This ensures the video is edited and posted when the listing goes active.
Not sure how to start? Check out this guide on how to film property listing videos from start to finish.
Introduce Yourself and Your Brand
Make an introduction video to introduce yourself and your services and target your specific audience in a format that’s easily digestible.
Think of your intro video as your Elevator Pitch — it’s the perfect opportunity to showcase your personal brand and connect to potential leads. It should be short and straightforward, reflecting who you are and what value you bring to clients.
In your intro, you should include:
- Who you are
- The services you offer
- What makes you stand out
- Your mission
- Who you do business for (your target audience)
- Why you want to establish a relationship
Check out this guide for more info on how to incorporate these essential points into your intro video.
Talk About Your Why
Your why is the foundation of your personal brand. A why statement is a sentence that describes your purpose, unique contribution and impact of your business. Essentially, it’s a declaration of your why in real estate.
Crafting your why statement will require you to think about the impact and value you bring to clients. It should be simple, concise and actionable. Be sure to include the following into your statement:
- Core values & goals. Make a list of what is most important to you to identify your values and goals in real estate.
- Target audience. Identify your specific audience. Who do you want to do business with? Knowing this will allow you to effectively target the kind of viewers you want to have as future potential clients.
- Unique skills & talents. Determine what skills and abilities make you stand out in real estate. Knowing this will help you reach your goals and show your clients why they should choose you over other agents.
Check out this guide for more details on how to make a why statement video that connects and establishes trust with your viewers.
Record a Neighborhood Highlight
A neighborhood highlight is a video tour of the local community or areas you serve. Think of it as a chance to offer an additional service to your clients that helps you beat out competition, enhance credibility and demonstrate your expertise.
Your highlight video is a great way to provide undeniable value for prospects. It should include the following:
- Amenities & recreation
- Community services
- Local economy
- Neighborhood culture
- Local real estate
Check out this guide if you want to take a look at our neighborhood video examples or if you need more info on how to effectively make one.
Launch a Podcast Series
A podcast is a series of audio episodes focused on a specific topic or niche. Think of podcasting as having ‘radio on demand.’ With it, you have the opportunity to provide new audiences and current viewers with content they can enjoy on the go, anywhere at any time.
Provide value to your clients and humanize your brand through podcasting — check out this guide on how to start your real estate podcast from start to finish.
Invest in Video Marketing Today
Don’t know where to start? Check out this quick Video Marketing tip from marketing expert Michael Rivero, co-founder of TopShotPro.
Whether you want to start producing videos on your phone or looking to get a videography team, investing in your Video Marketing strategy is one of the most effective ways to scale your real estate business.
If you understand the value of Video Marketing, but don’t have all the tools or time to get it done — let the marketing experts at TopShotPro create, produce and distribute high-quality video content for your social media pages. Get in touch with us here.