Your personal guide on how to increase your social media engagement organically; reach new audiences, connect with viewers and win more business in real estate.
Engagement Is Key for Organic Growth
Social media is a powerful tool for growing your real estate business, and posting engaging content is one of the most effective marketing strategies out there.
Social media engagement is a measure of how much your audience interacts with your content online. Engagement happens when your content successfully entices a viewer to take some kind of action.
What does this look like? It comes in various forms such as:
- Liking or saving posts
- Sharing posts with friends
- DMs and replies
- Comments
- Clicking on your website
- Visiting your profile
Engagement is the key to growing your social media pages organically. It is a great indicator of whether or not your content is resonating with your target audience. The more engagement you have, the more potential business you will close.
Reach new audiences and encourage viewers to take action by posting consistently, being active online, and using our strategies for increasing social media engagement.
Why Engagement Matters In Growing Your Real Estate Business
Social media engagement is crucial for growing your real estate brand and business online. High engagement can achieve the following for your business:
- Reach new audiences
- Establish trust and credibility
- Develop a connection with prospects
- Help you rank higher in Google search
- Build client relationships
- Increase brand awareness
Remember, people want to do business with other people, not companies. These benefits have the power to humanize your brand, which ultimately helps you win more business as a real estate agent.
Here are two key things you need to know about social media engagement.
- The Key To Fostering Client Relationships
Think of engagement as a reflection of your client relationships. The higher your engagement is on social media, the more likely your viewers and prospects are to trust you.
Engaging with your audience is a great way to build client relationships. Every time you interact with a prospect or vice versa, it is a chance for you to establish a connection. A simple like, comment or reply on a post is a great starting point when trying to interact with prospects.
- Engagement Over Number of Followers
The amount of followers you have doesn’t matter anymore. Social media engagement is paramount on social media — always prioritize quality over quantity.
It’s more impactful for you to have a few active followers over a large amount of non-active or ‘ghost’ followers. Having a large number of ghost followers that don’t pay attention to your content does nothing for your brand or business.
You want to aim for active followers — viewers who are loyal and engage with you and your content. These are the viewers that can be converted into paying customers.
Strategies for Increasing Your Social Media Engagement
When it comes to social media algorithms and helping you rank in search, engagement is the most important thing those channels consider. The more engagement you have on a post, the more likely that algorithm is to put that post in front of new audiences.
Be More Social, Win More Engagement
Be active on social media! Although this sounds obvious, a lot of real estate agents are failing to increase their engagement because they are simply not social enough on social media.
Don’t be afraid to interact with your followers! If a viewer leaves a comment on your post, respond to it — this helps the Instagram algorithm see more engagement on your post, therefore bringing it more exposure.
With mutual followers, make an effort to like and comment on their posts and react to their Instagram stories. As long as you remain genuine and aren’t just spamming them, this could help you increase engagement for your own social media posts.
Entice Viewers to Take Action
The easiest way to boost engagement on social media is by using a CTA, or call-to-action. A CTA directs your audience to take a specific action. Here are some examples:
- “Comment below if you agree…”
- “Save this post to use in the future”
- “What are your thoughts on this?”
When enticing viewers to take action, you boost engagement. By asking a question or telling them to click your website link, you are more likely to reach and attain leads.
Tip: Some non-invasive ways of generating more engagement on Instagram, for example, is by making a carousel post. These are great because they encourage viewers to swipe right, engage with your post, and possible stay on it for longer.
Create and Share Valuable Content
Posting consistently online has the power to increase your social media engagement. However, you can’t just assume that posting five times a week will rack in the likes.
You need to create content that is valuable to garner attention and engage your audience. If your content is not entertaining or informative for your target audience, they are just going to keep scrolling.
- Be relevant
Make content that is timely and current. A great example of this would be to give your audience the latest update on the housing market. Keep the floor open for questions so that your viewers are inclined to interact with you.
- Be loud and unpredictable
Don’t be afraid to put yourself out there. Being loud is how you get noticed on social media and entice viewers to like or comment on a post. Always aim to provide content that is fresh and new. Provide value by teaching your target audience something new or interesting that relates to you or your career in real estate.
- Be authentic
No one is going to respond or react to a post that sounds so salesy. Your audience wants to see you for the real you, so prioritize being genuine and authentic to who you are. Consider sharing personal stories that relate to your real estate career to bring in more engagement.
Grow Your Digital Presence, Boost Social Media Engagement
Social media is the best and most effective tool you can use for free to scale your real estate business.
The key to social media engagement? Being loud and social online.
Engagement is a vital part of any social media marketing strategy, and it’s not as complicated to achieve as you think. Interacting with your followers and vice versa will help you build your brand and client relationships while also reaching new audiences and scoring more business overall.
