Video Marketing is undeniably effective for generating high conversions, reaching new audiences and connecting with your target audience. Intro videos are a great way for Realtors to get their brand noticed by potential clients.
What Is an Intro Video?
An Intro Video is an effective Video Marketing tool. With your introduction video, you will be able to establish your personal brand, introduce yourself and your services, and target your specific audience in a format that’s easily-digestible.
Intro videos have proven to boost conversion rates and increase customer reach. Adding an intro video to the ‘About Me’ page on your real estate website is a great substitute for lengthy text. It will keep users engaged and viewing your page for longer.
Social Media Pages
An intro video can quickly tell viewers what your personal brand is all about. Platforms like TikTok, LinkedIn and Instagram have a feature that allows you to pin posts to the top of your profile. With your intro video pinned, new viewers don’t have to scroll all the way down your profile to learn about who you are and what you do.
Why Intro Videos Matter for Your Personal Brand
Videos are a key marketing tool that scale your real estate business in tremendous ways, all with little to no cost. Personal Branding builds a solid connection with your target audience. When implementing videos to introduce yourself, you want your brand to reflect who you are and what value you can bring to your clients.
Creating an effective video introduction can prove to do a few things for your personal brand:
- Help you stand out from competition
- Establish trust & authority with viewers
- Connect with prospects on a personal level
Your Intro Video Is Your Elevator Pitch
Real estate intro videos can be simple, casual and informal. They work great for connecting with current viewers and establishing your personal brand in front of potential leads.
Your intro video is essentially your Elevator Pitch — it’s a quick opportunity to introduce your brand to more leads. With intro videos, you should include:
- Who you are
- The services you offer
- What makes YOU stand out
- Your mission
- Who you do business for (your target audience)
- Why you want to establish a relationship
How to Introduce Yourself on Social Media
Here are our tips on how to create an introductory video that elevates your personal brand and business in real estate. Using these tips will help you to establish credibility, generate brand awareness and reach your ideal clients.
This is your chance to show viewers who you are. Let your personality shine through and show that you are a leader in your industry. Talk about your values and how you bring those into real estate. Mention what’s important to you: your family, hobbies and interests. Consider answering these questions:
- What value do you bring to your clients?
- Who are you, personally and professionally?
- How do you show up for your clients?
Showcase Your Services
Show what you offer to clients by establishing these 3 things in your intro video:
- What kind of real estate do you specialize in?
Finding your ideal client is all about targeting the right audience. In your intro video, tell viewers exactly what kind of real estate you specialize in. This can include one or more of the following:
- Residential — single-family homes, condos, duplexes, etc
- Commercial — investment properties, offices, retail, hospitality
- Industrial — warehouses, manufacturing buildings, factories
- Agricultural — vacant land, farms, etc
- Where do you conduct business?
Be specific about who you help and where you do business. Mention the towns or cities you are a local expert in — saying the state you work in is not specific enough. Doing this will make it easier for you to attract your ideal clients. For example, you can tell viewers: “I’m a local expert in Fairfax, Virginia helping first-time home buyers find and close on the home of their dreams.”
- What are your unique skills? What does your agency provide?
Unique skills can include anything that will help your clients reach their end goal. Some examples are negotiation, pricing strategy, local area knowledge, etc. Be sure to share with your viewers what your real estate company or agency provides for its clients. This can include things like inspection services, home staging, listing photography and more.
Talk About Your ‘Why’
What’s your story? Bring your personal approach to real estate and talk about where your passion for work came from. Consider answering these questions:
- Why are you in real estate?
- What do you love about real estate?
- What keeps you going?
Establish Your Goal or Purpose
Connect your why with your end goal. Think about your brand’s mission and what you bring to the table as a trusted real estate agent. Discuss your professional goals and why you became a real estate agent.
- What is your end goal?
- How do you provide value to your clients?
- What are you trying to help your clients achieve?
Target a Specific Audience
Keeping your target audience in mind makes the difference between a good intro video and a great one. By establishing your target audience and speaking to them directly, it becomes easier to capture your ideal client’s attention. For example, if you want to help high-end buyers in Great Falls, VA, mention in your video that you specialize in finding luxury homes in that specific area.
Try to answer these questions in your video:
- Where do you conduct business?
- What areas do you specialize in?
- Who do you help? (Example: first-time buyers, luxury buyers, investors, families, etc)
Doing this right will reinforce your local expertise while attracting the type of client you want to work with.
Establish a Relationship with a CTA
Before you finish off your intro, make sure you encourage your viewers to take some kind of action — whether that’s clicking on your website, checking out your content or simply getting in contact with you. Adding verbal and written CTAs to your video will boost your conversion rate and tell viewers exactly where to go when they are ready to use your services. This will open the door to creating a relationship with your viewers.
Keep It Short
Remember to keep your intro video short and straight to the point. It should not exceed 5 minutes for platforms like Youtube, LinkedIn and Instagram. If you are making it into an IG Reel or TikTok video, try to keep it under 2 minutes.
Humanize Your Brand
People want to do business with other people, not businesses. Intro videos make the perfect opportunity, giving a face to your brand. To do this successfully, use the above tips and make sure you are providing some type of value to your viewers and potential clients.
Intro Video Examples for Real Estate Agents
Here are some successful intro video examples from our clients who do real estate in Virginia.
- SK Group — Realtor Viveca
- Your DMV Team Realty — Realtor Omar
- Natilie & Curt Real Estate Team — Realtor Natilie
- The Caputo Group — Realtor Brian
Hit Record And Start Filming
When it comes to Video Marketing, many realtors are afraid to take action for their own business! Don’t let fear get in the way of converting more leads, building brand exposure and overall scaling your real estate business. If you need more tips on Video Marketing and getting over your fear of getting behind the camera, watch our Podcast episode with Real Estate Agent, Silvano Barocio.
Whether you are filming with your phone or want to invest in a videography team, making videos for your personal brand is one of the best marketing strategies to grow your real estate business.
If you understand the value of Video Marketing, but don’t have all the tools or time to get it done — let the marketing experts at TopShotPro create, produce and distribute high-quality video content for your social media pages. Get in touch with us here.