It’s no secret that marketing your brand online is the key to earning more business. Using videos as part of your strategy will take your social media marketing to the next level. Bottom line — Video Marketing is a powerful tool for increasing referrals, maintaining loyal customers and gaining new real estate prospects.
The Power of Video Marketing for Referrals
If you are a real estate agent, you know that the success of your business relies heavily on referrals and loyal customers. This could be hard to maintain without the right strategy in place.
This is why we are here to tell you that Video Marketing is one of the most effective social media tools out there. Why? It’s the easiest way to connect and foster a relationship with your target audience, whether that be current clients or new prospects. Here’s what posting videos online can do for your social media page and business overall:
- Enhance profile engagement
- Gain traction and new prospects
- Increase referrals
- Improve customer retention
Out of all content marketing strategies, video is the best method you can use to leverage your network and ultimately, close more business.
Why Video Marketing Over Other Strategies
Video Marketing is one of the most effective social media strategies you can use to scale your business. The rise of visual search is already here — people prefer to watch a visual representation of something rather than read about it.
So, what makes video so effective?
It only takes 5 seconds to either destroy or create an emotional connection with the viewer. With videos, you have the opportunity to instantly provide value in a short amount of time.
11 Key Benefits of Video Marketing
- Impacts MORE people at a lower cost
- Highly engaging and easy to produce
- Keeps viewers on your page longer
- Saves money on your marketing strategy
- Boost organic traffic to your page
- Generates new prospects
- Maintains a loyal customer base
- Boosts brand awareness
- Easily measurable
- Educate your audience
- Gain exposure
Here are two great examples of what posting valuable content looks like in video form:
- TikTok Video — Daryl Judy
- IG Reel — Titan Title
Every time someone watches your video, they learn about you, your real estate business and what you might be able to offer them. Videos hold more impact than still images because it allows your audience to see a real person talking directly to them.
TIP: Think of each video you post as a chance to further build your friendship with your audience. Not sure where to start? Check out our Video Marketing Blog where we dive into Youtube, Instagram, Twitter, and Linkedin video production.
Video Marketing as a Lead Generation Tool
Look at Real Estate Video Marketing as a lead generation tool that is free, effective and relatively easy to produce. The way to convert leads out of your social media engagement and traffic is by using CTAs — whether that’s in the video itself or in the written caption.
How to Generate Referrals Using Video
There are a few ways you can successfully use video to close more business, increase your referrals, gain new prospects and sustain customer retention.
- Make consistent & valuable video content
To keep up a strong client base, you need to add value to your social media pages. Create educational and personal content consistently to build your brand and credibility. The more you share about real estate and yourself, the more likely your audience will trust you and even feel inclined to share your videos with others.
- Ask for referrals at the right time
Don’t be pushy. The worst thing you can do is try to force a referral out of a client. Make sure you do your best to give them a positive experience first. When you see that they are happy with your service, that is usually a good time to ask. Make this into a video by using Josh’s strategy here.
- Use CTAs to your advantage
Using CTAs in your videos is an easy way to increase exposure and get more people to view your content. For example, at the end of an educational video, you can add the call to action: “If you found this video helpful, share it with a friend or tag them in the comments below.”
Because videos are so easily digestible, they are more likely to be shared with others.
Create Video Content That Builds Client Relationships
People want to do business with people they know, like and trust. The best way to build and strengthen your client relationships is to connect emotionally with them. To accomplish this, you need to do two things:
- Get your audience to feel something
Trigger an emotional response with your audience by solving their pain points, telling an impactful story or by simply showing your passion for helping clients achieve their real estate dreams.
- Be Yourself
Speak directly to your target audience and don’t be afraid to let your personality shine through. In a saturated social media environment, people value authenticity more than anything else.
Start Video Marketing Today
It can be tough to bring in referrals, keep loyal customers and gain new prospects in the real estate industry. Whether you are just starting out or have been doing this for years, there’s no better time than now to start using social media marketing for your business.
Videos bring more exposure to your page. More exposure means more possible leads.
Not convinced that Video Marketing is the best tool to build your brand and a loyal customer base? Watch our podcast episode with Realtor Silvano Barocio on how he built his real estate business from the ground up through social media.