WHAT IS CONTENT MARKETING
Content Marketing is the marketing practice that involves the creation and sharing of “content” otherwise known as online material.
To better understand the concept of content marketing some examples are:
- Social Media Posts
Surely these are all things that you may be familiar with, however, content marketing is used to not only stimulate interest in a particular product or service, but also create a unified message across all available content mediums.
Content Marketing at TopShotPro
At TopShotPro we believe that in order to be purposeful, and intentional with your content marketing strategy we must first be great storytellers.
In order to do so, we learn from you about your personal brand, your business, and your clientele. To live and breathe the kind of content your audience is waiting for.
Thus our content marketing campaigns typically begin with Brand Storytelling & Messaging, once we’ve understood these two points about your overall message and goals we begin working on the content strategy together…as a team.
Consequently, we develop your content through multiple mediums such as video, photo, blogs you name it…
and we apply our team of copywriters to ensure that your message is properly delivered to your desired audience. A big part of our success with Content Marketing comes from 2 things
- Performance Monitoring
Finally, we collectively take a look at progress and analytics to ensure we’re delivering the best type of content to your desired audience while also, enhancing any content that may be better received by your niche audience.