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Boost Your Instagram and Facebook Marketing By Using These Easy Hacks

Boost your marketing strategy on platforms like Instagram and Facebook by using our top social media hacks for real estate professionals to increase your brand’s visibility, connect with potential clients and stand out from the competition.

Instagram: Increase Visibility & Engagement

Increase your brand’s visibility and social media engagement by leveraging Instagram’s Explore feature. Here are some quick benefits of why you should want your content on someone’s explore page.

How to Show Up on a User’s Explore Page

The explore feature allows users to discover new content and accounts that are relevant to their interests. Instagram will suggest users with similar content based on the hashtags they search for or tap on.

Target your ideal clients by using relevant hashtags, location tags, and other keywords in your caption. For example, if you specialize in the DMV, you could use any of these. 

  • #dmvrealestate
  • #realtorsofig
  • #northernva
  • #luxuryrealtors

Don’t make the mistake of choosing irrelevant hashtags or hashtags with too many posts. 

DON’T use hashtags with millions of posts.
DO use hashtags that have a range of 5,000 – 500,000 posts.
DON’T use more than 10 hashtags per post.
DO use a combination of popular and niche hashtags.

TIP: To see how many posts a hashtag has, you can simply go to the search bar on Instagram and type in “#” with the keyword next to it.

Facebook: Build Relationships With Potential Clients

Facebook’s Groups feature is a great place to connect with your ideal clients, build a community of prospects and provide value for loyal customers. 

How to Do It

Facebook Groups allow users to create and join communities of people with similar interests. With this feature, you can target specific groups of people based on their location, interests, and demographics.

  1. Find and join local Facebook groups about real estate. Whether the group consists of home buyers, sellers, or investors — it’s a great opportunity to put yourself out there, provide value for those users and position yourself as the expert.
  1. Create your own group that is targeted at your ideal clients. Be sure to regularly participate in those conversations with other users. This helps build relationships with potential clients and establishes yourself as the local expert.

Check out TopShotPro’s Facebook Group if you want leadership and business motivation in real estate.

Instagram: Improve Your Content & Client Reach

Improve your real estate content strategy and client reach by utilizing Instagram’s Save feature.

This feature allows you to save posts that you can refer back to at a later time. Here are a couple of ways you can use the save button on Instagram as a real estate agent.

  • Save real estate content to grab inspiration from
  • Save your competitor’s posts to keep track of their strategies
  • Save prospect’s posts to reach out to them at a later time
  • Save people’s posts who may be interested in looking at listings that match their interests
  • Save posts from leaders in the industry to stay up-to-date with real estate trends

Facebook: Gain Exposure & Increase Sales 

Gain brand exposure, reach new customers, and increase your sales in real estate by showcasing your listings on Facebook Marketplace.

Facebook Marketplace allows users to buy and sell items within their local communities. It’s a valuable tool you can use to show off new properties that just hit the market! 

With this feature, you have the power to target your listings to a specific audience, which connects you to a wide audience of your ideal clients in the specific areas you serve.

Instagram: Provide Value & Stand Out From Competition

Promote your real estate listings and provide instant value to potential buyers by giving a virtual home tour using Instagram’s IGTV or Live feature. 

Virtual tours are video representations of a property that shows different angles you wouldn’t see in photos — it’s a fun and engaging way to show off and highlight new properties.

How does it provide instant value for your prospects? It allows them to view the property from the comfort of their own homes! They also get a better idea of what your listings have to offer, which may entice them to attend an open house.

Facebook: Generate Qualified Leads With This Easy Tool

Target a specific audience and generate qualified leads by using Facebook’s lead generation tool called Lead Ad Forms.

This lead generation tool is a cost-effective way to collect contact information from potential clients through a pop-up form on your Facebook Ad. All they have to do is click on the ad! It’s as simple as that.

Prospects can fill out these forms to request more information about something you are offering. Some examples of what you can offer prospects are:

  • Home buying/selling guides
  • An active property listing
  • A market analysis of their home

Tip: Not getting the results you looking for? Check out Relators Edge, a lead-generation service that gets you more qualified leads specific to your target audience. Find more information HERE.

Instagram: Increase Social Media Engagement & Reach

Reach a wider audience and increase your social media engagement by using Instagram’s Carousel feature to showcase multiple photos of your property listings.

Using the carousel feature in your Instagram post allows potential buyers to swipe through multiple photos of the listing, which gives them a better idea of what the property has to offer. 

This feature also gets viewers to take action on your post (swiping right), which increases engagement. The more engagement you have on a post, the more likely Instagram will put it in front of new audiences. 

Tip: Don’t have the time to create designs on a consistent basis? Social Buddy is a service that has made it easy for Real Estate professionals to post 3-5 graphic designs a week with little to no effort! You can request further information by scheduling a call HERE.

Use These Hacks to Boost Your Marketing Strategy

All of these strategies are cost-effective — you won’t have to spend thousands on your marketing strategy when you use Facebook and Instagram! Use these hacks to achieve the following for your real estate business:

  • Increase your brand’s visibility & reach
  • Build relationships with potential clients
  • Improve your real estate content strategy
  • Provide instant value for prospects
  • Position yourself as a leader in the industry
  • Generate qualified leads & Increase your sales
  • Increase social media engagement

For more real estate marketing tips and tricks, be sure to check out The Producer Mindset podcast. Listen on Youtube or Spotify.

Boost your marketing strategy on platforms like Instagram and Facebook by using our top social media hacks for real estate professionals. Increase your brand’s visibility, connect with potential clients and stand out from the competition.

Michael Rivero

Michael Rivero

Co Founder of TopShotPro a passionate innovator in the marketing industry, with a unique eye for Brand development, strategy, growth, and leadership communications.