A quick start marketing strategy guide for Real Estate Brokers and Mortgage loan officers
Marketing your business online is becoming the most effective way for people in the real estate and mortgage industries to grow their business. Not only is it FREE to post on social media platforms, but it’s one of the best content marketing tools you can use today to bring in more business.
What is Content Marketing?
Content Marketing involves the creation and distribution of content (videos, blogs, social media posts, podcasts and more) to increase a business or brand’s visibility and audience engagement.
Content marketing aims to do 3 things for brands and businesses:
- Increase brand awareness
- Educate prospects
- Generate & convert leads
With every piece of content you produce and share online, there’s one overarching goal: get your customers to TAKE ACTION.
The way to do this successfully is by creating content that is valuable, relevant and consistent.
Creating Content is Important for Business Growth
Social media channels are a powerful outlet for business growth. Posting on these platforms can build your business from the ground up because it exposes your brand to new audiences. You can then leverage this to turn leads into clients.
By sharing content online, you accomplish three things:
- You position yourself as a leader in the industry
- Your audience is more likely to trust you
- You build a relationship with your audience
Why Content Marketing Over Other Strategies
Consumers are getting tired of intrusive marketing tactics. Most people don’t want to see or really care for traditional outbound marketing strategies like cold calling, telemarketing, print ads, TV ads, spam emails, etc.
7 Key Benefits of Content Production
- Impacts MORE people at a lower cost
- Helps you rank higher on Google
- Saves money on your marketing strategy
- Promotes audience engagement
- Cultivates loyal customers
- Easily measurable
- Generates leads through CTA
Unlike traditional strategies, Content Marketing is a non-disruptive way to generate leads and drive sales for your business.
How Content Marketing Drives Sales
Creating and sharing content does not mean you promote your services any chance you get. You definitely do not want to come off too ‘salesy’ because doing so will make you appear disingenuous.
A successful content marketing strategy means that you focus your content on:
- Showing who you are and what you do
- Educating your target audience
- Solving their pain points
- Answering their questions
The way you grow your business with content marketing is through call to action (CTA).
A CTA directs your audience to take a specific action — whether that be clicking on your website, giving you a call, commenting on your post, etc. It can be used on any digital post or marketing collateral (social media, blog, podcast, etc). When used effectively, it sounds more natural and less like an ad. Using CTAs makes it easy for potential customers to buy your service in the future.
Create Content That Improves Conversions
Now that you know why having a digital presence matters, it’s time to figure out how YOU can convert site traffic into meaningful actions that grow your business. You will need to create content that is:
- Valuable
Strive to be a thought leader in your field. Be yourself and resonate with your audience. This means defining your audience persona and making content that educates and engages with them. Show your audience that you know what you are doing.
- Relevant
Don’t be too broad when creating content. You want niche content that is made for a specific audience. For example, if you are in the real estate business, you should not be making content about cats! Being relevant also means not being afraid to incorporate new ways to reach people, like using a trending sound on TikTok — but make sure you relate it back to your field or what you do.
- Consistent
Commit to posting regularly. The more you post, the more exposure you will likely receive. Your audience will also start relying on you for giving them fresh content and information, which strengthens your credibility and reputation. You also want to make sure your brand, voice and content are consistent as well. Being consistent is one of the many factors that determine business growth and success!
What Makes ‘Good’ Content?
The goal is to produce high-quality content that garners views, attracts potential customers and increases your brand’s visibility overall. So, what does this look like?
Here are some content marketing examples that have successfully brought more traffic to our clients’ businesses. These Instagram examples show us how our clients build their real estate business through content production.
TIP: The goal for creating content on Instagram is to produce high audience engagement. The more engagement you have on your post, the more likely Instagram will put it out in front of new audiences.
Example #1: Instagram Carousel Post
What works well in this post:
- Boosts Engagement – Encourages users to swipe right
- Brings Value – It’s educational and informative for the target audience
- Clear Call to Action – Encourages users to comment on the post
Example #2: Instagram Stock Post
What works well in this post:
- Brings Value – It’s educational and informative for the target audience
- Clear Call to Action – Encourages users to comment on the post
Example #3: Instagram Video Reel
What works well in this post:
- Relevant – Uses new & trending methods (Video Reels) to attract traffic
- Brings Value – Tells us about him and his skills
- Clear Call to Action – Directs users to visit his website
Invest in Content Marketing Today
No matter what industry you are in, you have a service or product to offer. This is especially true for people in the real estate and mortgage industries. Having a digital presence MATTERS because it makes it easier for future customers to find you, which is ultimately the goal of building your online presence.
Why? More exposure brings more leads.
Want to learn more specifically about Real Estate Marketing? Check out our blog here.
Are you ready to finally elevate your business through Content Marketing?
The longer you wait, the more it costs you.
If you are unsure of how to fully take advantage of this marketing strategy, or simply don’t have time to put in the work, let the marketing experts at TopShotPro create, produce and distribute high-quality, consistent content for you. Get in touch with us here.
