How To Create Marketing and Sales Videos

A 3 Step Formula

TopShotPro Blog - The 3 Step Formula for Great Marketing & Sales Videos

You’re in the right place to learn how to create marketing and sales videos that work. Often, people are told that video marketing is the way to go. Yet we see that they don’t always have a clear path of doing so.

These days, there’s no denying that the majority of good business comes from online.  Whether that be social media connections, someone sharing a post of yours, or even clients finding you through your website. The fact is, your online presence can boost your real-life business infinitely. 

If you haven’t started utilizing video as part of your marketing and sales strategy, the time to begin is now.  Even if you’ve been making your own videos for a while and want to boost your success with them to the max, you’re gonna want to read on.  

Here at TopShotPro broken down our process into a 3 Step Formula that will help you not only vastly improve your video quality, but also reduce your work time down by 50% or more.  If you follow this formula, we guarantee it’ll take your videos to the next level.  

Let’s jump right into it. 

Step 1:  Creating The Hook In Your Videos

TopShotPro Attention Gif
Do I have Your Attention?

I’m gonna be blunt if you didn’t get your viewer past the first 25 seconds of your video, you’ve lost them.  Actually, studies show that the average viewer’s attention span is 8 seconds, but we’re gonna focus a little further than that.  A sure-fire way to keep your viewer engaged is to come up with a solid hook.  

Your hook should consist of two parts:  a teaser and a logo reveal.  Think of your teaser as a montage of what your viewer is about to see — quick and exciting.  

Your logo reveal should be a motion graphic that sets a certain expectation.  You want your viewer to feel like they’re about to spend time viewing a polished piece of content. Something as simple as an animated motion graphic can achieve this easily.  Whatever you choose to go with, your motion graphic should stay consistent through your videos.  A logo is a brand in itself.  

Step 2:  The Marketing and Sales Video Break Down

Once you’ve gotten your viewer past the logo, it’s time to dive into what your video is about.  

You or your host should introduce themselves, and then quickly layout the talking points of the video in concise segments.  The reason why it’s so important to break down your video’s subject matter goes back to the attention span thing.  If your viewer can see where you’re going, they’ll be more inclined to take the journey with you.  

Think of your videos as bullet-point lists brought to life.  Bite-sized chunks of information are much easier to retain and follow along with as opposed to a five-minute speech.  If you’re organized, your viewers will respect that and trust that you know what you’re talking about. 

Step 3:  Implementing The Video Call to Action

You’ve armed your viewer with all of this top-notch information and you’ve said all you set out to say. 

So, what’s next?  

Now is the time to throw in a classic Call to Action. Give your audience a clear path forward and let them know what the next best thing they should do is.  Maybe they should visit another one of your videos to learn more about a particular subject.  Maybe they should sign up for your newsletter to get further updates about your services.  Whatever it may be, give them some direction so they can take action and contribute to their own learning in a tangible way.  

Your Call to Action should always end on a positive note and leave your audience feeling good about the experience they just had while watching your video.  They’ll remember that positivity the next time they see something new from you and be that much more inclined to watch again.  

These 3 steps have been proven to not only boost the video quality, but also help grow and retain an audience over a long period of time.  If you’re skeptical, I challenge you to try this formula out on one of your videos.  

I guarantee the results will speak for themselves. 

Finally if you’re really serious about your business and you would like further clarification on how to create marketing and sales videos for your business. Please feel free to reach out to us directly here.

Or, you can always schedule a free consultation call with us at calendly.com/topshotpro

Video Marketing: How To Successfully Promote Your Videos Online


Unquestionably by now it’s no surprise that businesses, entrepreneurs and personal brands who use video marketing as part of their marketing strategy have seen a higher rate of engagement and return on their marketing spend.

In recent studies, marketing experts from places like Hubspot have mentioned that Video Marketing helps businesses grow on social media faster than those who don’t by 49%. In a recent study, 81% of businesses have started using video as part of their marketing arsenal this is up 63% from last year according to Hubspot.

 Now, are we really surprised? When face to face is not possible, the video gets us closer, now that’s 100% true. 
So let’s start with the basics, what’s the first thing you should focus on when taking your business online? 

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Video Marketing Should be Your Focus 2020

That would be to design and execute a digital marketing strategy that works right?

Well, let us tell you this!

If you’re seriously looking to impress your audience on social media in order to drive traffic back to your website for higher conversions; The answer is in video marketing.

Without a doubt, every business owner has an understanding of the value of video for their brand, the problem is that where many believe the problem in video marketing is video production that’s false! Instead, the main problem lies within the video distribution strategy. 

Furthermore, In order to successfully create and deliver video content to your audience, you need to have a working strategy. Following a video strategy that’ll deliver your content to the right pair of eyes on any and all available platforms. The goal is simple don’t let your video get lost in the shuffle of your content. 

At this time, let’s get to the good part. In this blog post, we will take a look at some video distribution techniques that we have applied for clients as well as for ourselves. It should be noted, they’ve done wonders for us. We hope to hear some awesome feedback when they do wonders for you.

Let’s begin with having the right keywords for YouTube

YouTube Keywords

First, as of 2019, it’s fair to say that we all use YouTube. Whether it’d be to look up cat videos or to learn something new YouTube is the second largest search engine in the world. Especially since there are approximately 1.68 billion active users daily. YouTube is a go-to platform for all things learning, entertainment, and branding.

So what does this say to us?

Unquestionably, being the second largest search engine in the world with the first one being Google it makes sense for businesses to want to promote their video content on YouTube. YouTube has the ability to help a business with its search engine rankings as it’s directly tied with Google’s algorithm. Along with these benefits, YouTube also gives businesses a branding presence as it is a visual platform. 

Conversely, one thing to keep in mind is that although you may be producing a lot of video content, you shouldn’t just go and dump all of your videos on YouTube. Not only will this harm your content, but also it won’t help you create a unified brand message. It’s imperative to remember that YouTube much like any other social platform including Google is all based on relevance. Therefore, before dumping 100s of videos just for the sake of having content, it’s important to make sure that your video content is YouTube ready.

So how does a business benefit from having a YouTube channel?

Part of how Google decides which websites to rank is based on some specific factors. These include your website’s data structure, it’s age and the type of content that you have available. 

How does YouTube rank your videos? 

Like Google, YouTube doesn’t just rank your videos based on recency, that’s just a filter. YouTube very much like Google ranks videos based on the relevance of the search. Its ranking is based on the written content on the videos, by written content we mean:

  • Video Title
  • Hashtags
  • Video Tags
  • Description of the Video
  • Thumbnail

It’s important to keep in mind that your video rankings won’t be entirely based on keywords. However, these are the factors that will undoubtedly contribute to making your video distribution a marketing success. 

Now you may be asking yourself, How can I find the perfect keywords for my videos?

Don’t worry, we’ve listed some of the

tools we use and our clients use when going on a keyword hunt:

Lastly, these are some of the tools we use here at TopShotPro. Now that we’ve covered the 2nd Largest Search Engine, let’s move on to a platform us Millenials might be a lot more familiar with.

Instagram Photo & Video Marketing

Instagram: Photo and Video-sharing Social Network

What started off as a picture sharing platform almost 10 years ago, quickly became a staple for all businesses to build their social media following and establish themselves as a go-to brand. 

Who could’ve imagined that Instagram would become such a huge success, since adding video-sharing Instagram has continued to evolve into a social platform which is more widely used now for business purposes. Apart from this, we entered the age of influencers and marketers.

So let’s get started with the dissection of Instagram and how to use video in marketing strategies.

How effective is video marketing on Instagram?

Let us begin by asking, what’s the first thing you see when you launch the Instagram App? Stories.

Subsequently, as you scroll down you find recent friend posts, memes, and posts from some of your favorite brands. What started off as just a photo-sharing application quickly adopted video as emerging competitor Vine was making itself felt on the social media world.

It’s important to note that now Tik-Tok is having the same implications on Instagram as Vine once did.

Nowadays, people don’t just see Instagram as a place to share cool photos or videos. People use it as an outlet to connect with their favorite brands being able to create unique and fresh content while getting featured on pages, stores and more.

The Current Problem for Businesses on Instagram

Apart from everyday users, businesses have recently been struggling to gain traction with their audience due to lack of context, and creativity.

One of the biggest mistakes that we often see is that businesses don’t engage with their audience. Additionally, they don’t reply to comments, they don’t like their audience pages or posts, nor do they respond to tagged posts.

To add to this there’s still nearly 72% of business pages who don’t use video in their marketing. It’s important to note, businesses who use video in marketing see higher engagement. Did you know that 50% of people on Instagram prefer video?

That being said, the answer to all video marketing needs on Instagram, give your audience what they want.

What Kind of Content Should I Use for My Business on Instagram?

For instance, you can educate your audience on your services and products, or you can motivate them to buy into your services and products. Lastly, you can simply entertain them as a brand, finding out what works best for you is part of what it takes to stand out from your competition with the use of creative videos.

In addition to educating and motivating, from a technical standpoint you should start using stories to your advantage. Videos on stories and polls help you understand your audience.

In feed, videos are a must and if you’re not using IGTV already, you should start NOW.

Of course, IGTV is new but, Instagram is gearing up for its second life looking to go head to head with YouTube. Right now on IGTV if you have less than 10 Thousand followers you can publish a 10-minute video.

Therefore this will give you plenty of time and room for you to find newer and more refreshing ways to connect with your audience.

Some of our recommended actions for videos on Instagram are:

  • Add a Call-To-Action
  • Add 24 Hashtags or Less
  • Geotag Your Location
  • Reshare Your Feed Videos On Stories
  • Write Unique and Engaging Captions That Inspire People To Comment
  • Choose a Catchy Thumbnail That Inspires Curiosity

Finally, following these steps, you’ll be more likely to see new success with your video marketing efforts on Instagram. However, we ask that you take everything with a grain of salt.

Instagram much like Facebook is becoming a pay to play space so be sure to implement an Advertising Budget for you to constantly generate some brand awareness.

Does Twitter Help Video Marketing?

Absolutely! the reason why twitter is so good for video is that you can follow up on your video creating a thread inciting a conversation to start with your following. 

We bet you didn’t know that the life-span of a tweet is about 18 minutes. In addition to a tweet short life-span, twitter requires consistency.

The best way to master twitter is simple, average 2 tweets per hour, and make sure the tweets are consistent with your thoughts and your brand.


the best tips we can provide you for video marketing on twitter are the following:

  • Create Gifs from Your Videos
  • Create Short Snippets
  • Add Call-To-Actions
  • Tag Accounts You Want To Be Noticed By
  • Link Your Full YouTube Videos On Your Threads

Nonetheless, it’s important to maintain an omnichannel presence across all available social platforms. With this in mind, we didn’t want to leave behind the up and coming LinkedIn.

Especially, in the world of content and video in marketing. Recently, LinkedIn has risen as one of the most efficient social media platforms for Business-to-Business (B2B) content.

Taking Advantage of LinkedIn’s Organic Reach

Without a doubt, when you create value-adding content especially on LinkedIn, you’ll find that your content can reach 100s if not 1000s of people from a single post.

Now, what’s the best type of content to create and share on LinkedIn?

  • Educational: Teach people about your job and your brand
  • Entertaining: Entertain people with products and services that your brand offers
  • Sales: Use your content as a way to sell your services and products

In addition to LinkedIn’s organic reach, LinkedIn has created and enabled features that allow users to embed videos into written articles as well as you’re able to create captions and title tags directly from the platform making it super easy to use and fast to create. So our recommendation here at TopshotPro is to create content on LinkedIn constantly directly from your cell phone.

Videos in Your Blog Are A Must

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Video’s Increase the User Experience

At this time, chances are that you have a blog on your website, and it’s all composed of text, images, and no video. Now, If that’s the case you’re missing out on a huge opportunity to improve your online rankings.

Did you know that 1 minute of video is equivalent to 1.8 Million characters of text? This is a cool fact, right? This works!

Currently, clients of ours who have applied this tactic of embedding video in their blogs have seen an increase in traffic to those particular pages.

Without a doubt, this strategy will help your video marketing distribution, but it will also help your brand with all of your SEO efforts as well.

Stop one second, and think about it this way. If people visit your article, view a video in your Blog. Then they’re likely to stay tuned in to your website longer. Subsequently, this will increase the curiosity of your visitors and improve the effectiveness of your CTA’s.

Finally, it’s your job, duty and obligation to give your customers a better experience wherever they find you online. Above all else, video in marketing is essential to today’s technology and relationship building for any business.