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Social Media Marketing and Content marketing for loan Officers is becoming more important year over year, and it appears that social Loan Officers are growing their business massively and consistently by connecting with more realtors online. 

So let’s begin by first understanding…

Why is Social Media Important for Loan Officers?

Building a personal brand for yourself on social media  as a loan officer is one of the best ways to grow your business. Of course it’s important to have things like your website which is beneficial online real estate for your business, but keeping up to date with people on platforms where they spend the majority of their time is of utmost importance. 

In today’s blog we will be going over the type of content loan officers must use on social media, and we’ll include some social media post ideas for you to consider next time you’re online. 

When used properly, social media is a powerful tool to connect with new clients, in particular with real estate agents. 

As a loan officer you’re likely aware of how competitive the market is at this time, and prospective clients and real estate partners have a wealth of options and are able to get someone to help them quickly almost on any platform. 

We know it’s important to establish your lending experience as an authority in your marketplace, and communicate as well as build trust with your community on a consistent basis.

What are the types of content loan officers can use on social media?

Photography Content:

One of the best ways to get noticed on social media is to use high resolution photography as part of your content strategy. When you take pictures with your real estate partners, pictures of yourself out and about, pictures of yourself around the key city locations, as well as pictures of you at homes, people connect. 

It’s important for you to share a bit about you, your likes, your dislikes, your thoughts, your beliefs, and of course share your personality with the world!!! People don’t just know you for being a loan officer, so why box yourself as such. 

Captions and great photos are a formula for success, as we’ve learned oftentimes real estate agents listen to their lender because they see them as thought leaders in their industry. So use high quality photography and thoughtful captions to connect with people and become a thought leader in your marketplace.

Video Marketing:

While most real estate professionals, and loan officers have been avoiding video for as long as they could. The worldwide shutdowns in 2020 showed the entire real estate industry why video is such an important tool to their arsenal. 

Applying video to your current content marketing strategy as a loan officer is specifically important because you are able to automate your conversations, and develop deeper connections.

What does that mean?

The best performing videos for loan officers are:

  • Explain the entire lending process on Video
  • Explain your teams core values
  • Tell Realtors why partnering up with you is  the best move
  • Share market updates with your realtor partners, and consumers
  • Video testimonials

In general, utilizing video as part of your content marketing strategy this year is going to be extremely helpful to your business, as video is the fastest way to connect with a person, who you meet online. Once again, utilize all of your knowledge and expertise to be the lending thought leader in your marketplace.


Although people watch more video than any other form of content, there is still a huge demographic across the world who read first. That is where blogging might be a content marketing strategy that you want to consider. 

If you have the capability to add blogs to your website, blogs can be a powerful tool for you because then you’re playing the game of SEO. SEO means search engine optimization, and this is a part of marketing most people avoid because it can be very complex.  Altogether search engines rank the content inside a website based on some key factors, such as the relevance of the blog, the length, the context and use of video or images in the blog. 

Using blogs in your website can be particularly helpful for high traffic websites, and you can build a readers list whom you can retarget with email marketing campaigns, and newsletters. 

So if you’re a writer, we suggest starting a blog.

Ultimately, the type of content you should be creating for social media, or any other platform really depends on your comfort levels, and how much you want to challenge yourself. 

We believe a great content marketing and social media marketing strategy have a combination of all three types of content mentioned on this blog post. People need to be met, in the formats and ways where they are most likely to receive your content. 

So as you think of which type of content medium you want to use, think efficiently and think about what type of content can help you expand your reach the fastest. Then apply what you’ve learned in your time as an expert and address all the objections, questions, concerns, thoughts, and topics you can think of because chances are…there is a reader, a viewer, or a follower waiting for that topic to be covered.

If you’d like to learn more about content marketing strategies that work best for loan officers, and you’re interested in building an omnichannel presence. Schedule a free discovery call with our team here schedule.topshotpromarketing.com

Michael Rivero

Michael Rivero

Co Founder of TopShotPro a passionate innovator in the marketing industry, with a unique eye for Brand development, strategy, growth, and leadership communications.