In these 3 Social Media Marketing Strategies For Realtors in 2021 you’ll learn how to grow your business and get more social…keep reading

Anyone who’s given their social media the right amount of energy and attention knows it’s hard, yet it pays off. 

Between creating the content to scheduling it out and writing captions, it can be a lot for one person to get done.  Not to mention the actual business you have to run.  (we’ve been there)

However, we’ve been noticing a few key strategies that bring Realtors success on social media, helping improve their brand awareness, visibility, and speeding up their sales cycle.  Heading into 2021, these social media marketing strategies are not only a good idea, they’ll be vital to growing your business and finding success through social. 

Platforms like Facebook, Instagram, LinkedIn, and Youtube can be extremely powerful tools for a Realtor.  Getting references, recommendations, and business driven to you has never been easier if you apply these three proven strategies to your business.  

Let’s get into it. 

TopShotPro Video Marketing Client

Video Marketing: Engaging Video’s and Value Adding Content

97% of marketers say video has helped increase user understanding of their product or service.

In your case, you want to help buyers & sellers ease into the real estate process.

76% say video has increased their sales.

Using Video Marketing & Social Media gives you top of mind awareness in front of your audience when done effectively.

76% experienced more interest and engagement after using video in their strategy. 

Basically, if you’re not using video as a pillar of your marketing strategy in 2021, you’re missing out big time, and your business might as well be a dinosaur. 

We love using video in our marketing strategies for a number of reasons: 

  • It’s the quickest way to get someone engaged in your content
  • Videos tend to do better than any other piece of content 
  • It’s the easiest way to create a sense of trust between you and your audience

Social Media Strategies pt1: It Begins With You

The most important aspect of creating good video content is to be yourself (yes it’s cliche). Don’t be afraid to get in a room and brainstorm ideas for your videos. No idea is stupid, or boring. The goal is to start putting it out there.

If you’re camera-shy, write out a script for your video and practice it a few times before filming. Bullet point it if it helps you as well!!!

The best strategy approaches video from a few different angles (especially in the real estate industry)

  • Educational videos such as How-To’s and scenario explanations (What should I do if my home isn’t selling? etc.)
  • Local Highlights (farmers markets, small businesses, seasonal events, etc.)
  • Client Success Stories (Personal stories of memorable client moments in your business)

Getting these videos filmed in a high-quality, professional manner immediately sets you up as an authority figure on social media.  If you don’t have the budget for a film crew, there’s your phone camera to begin.

SHAMELESS PLUG: build strong social media marketing strategies with us.(ok let’s continue)

The more value you can provide, the more value you will have in the eyes of potential buyers, sellers, investors, or anyone else you’re looking to work with.  

TopShotPro Hashtag marketing strategy

Social Media Strategies pt 2: Research & Utilize Hashtags Appropriately

Shift the way you think about “success” with your current social media marketing strategy for a moment.  

Typically the formula has always looked like this, at least in most of our minds: 

More Likes = More Success

More Comments = More Success

We’ve found that’s not quite the case when it comes to your content.  You’d be surprised to find out that the actual “currency” of social media nowadays is…audience reach, not so much who “likes” your content. 

This is where hashtags come into play.  

Hashtags are great for boosting your content in specific locations, driving it to specific audiences, and tracking your success, think of hashtags as communities. 

Some people have even taken the step and created their own hashtag for content tracking and locating purposes. 

Be sure to do your research though – some platforms have limits on the number of hashtags you use.  For example, Instagram limits your hashtags to 30 per post (caption and comments combined) and you can be shadowbanned for using the same block of hashtags for a long time in a row.  

Given some time and thought, a solid hashtag strategy can boost your audience outreach and grow your following over time.  It’s all about getting more eyes on you, isn’t it?  (kind of like your listings)

TopShotPro work life balance, business coaching

Social Media Strategies pt3: Find the Right Balance of Work and Personal Life

This is something we believe in across all aspects of your marketing – finding that right balance between work related content and glimpses of your personal life is the easiest way to get a stellar presence on social media.  

Imagine, for a moment, you’re scrolling through Instagram looking for a Realtor.  Maybe you’re searching a hashtag or you’re looking in your local area, both are good places to start.  

You come across three accounts: 

  • One has nothing but stock quotes and tips and tricks, and it takes you longer than it should to find a picture of what the Realtor even looks like. 
  • The second account is filled with pictures of the Realtor and their family, probably some vacation pictures, but nothing that really lets you know they work in Real Estate. 
  • The third account has it all – videos about relocating neighborhoods, photos of the Realtor and clients they’ve helped in your area, and tips on how to stage your home for sale. 

Which account do you think you’re going to feel inclined to scroll through more? 

Your social media should always provide value.  By educating your audience, showing the homes you’ve helped sell, or providing helpful insights and perspective from an industry professional, you can position yourself as someone to look to when they need help.  

By showcasing both your work and personal life on social media – to a certain extent – you have control of the first impression you give online.  Why wouldn’t you want to come across as professional and relatable? 

Final Thoughts

As a Real Estate Agent, it’s important for you to understand Social media has been changing the marketing game for years. In 2021 you should be doing everything you can to boost your business online, after all, competitors like Zillow, Redfin do exist, and where technology can’t beat you is in personality.  

Look deep into these three strategies. At the very least, you have a framework, to begin with to work with the possibilities of what your brand could be doing on social media. 

However, we also know how difficult it can be to keep up with video production, editing, idea creation, copywriting, posting, analytics tracking, as well as running your business.  

That’s why we think you should schedule a free consultation at the link below so we can chat about your marketing goals and see how we can work with you to grow your business further than you’ve ever imagined.  


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