Through Omni-Channel Marketing
Creating a personal brand no longer depends on just a blog website. There is a variety of effective methods that are available for people in today’s digital age to develop a personal brand. The most effective method to create traffic and scale on brand awareness is through Omni-Channel Marketing efforts.
The definition of marketing has been subjected to many changes over the years. Omni-Channel Marketing has been the most prominent changes and subject matters of them all.
In recent studies, it’s been identified that marketers in today’s world are moving away from push-based marketing, and they’ve begun to adopt a more personalized marketing technique. In other words, they prefer to have 1 to 1 communication along with the end consumers. This is done through a variety of channels from email, text, social media, and blogs.
In addition, a large number of devices are also being used in the marketing process to ensure that users using a mobile, iPad, laptop, etc.. all see the quality of the content being produced. This is exactly where an Omni-Channel Marketing strategy comes into play.
When you are looking to develop a personal brand, what experts would encourage you to do is…
the process and development of a strategy that covers your entire audience across multiple platforms. It can provide you with outstanding results. At the end of the day provide you with the most insight while letting you cater your strategy to the right audience at all times.
WHAT IS OMNI-CHANNEL MARKETING?
Before we proceed, it’s extremely important for you to have an understanding of what Omni-Channel Marketing Strategy really is. Omni-Channel refers to a significant shift as mentioned earlier. In today’s world, we need to think about creating personalized experiences through a variety of channels and devices.
Consumers are in a position to engage with a company by visiting a physical store, or by accessing their mobile app or website. They will even be able to interact with the company through social media, and online forums. Nowadays we live in a space where companies and personal brands get to share a story and experience with their audience while nurturing the relationship across multiple platforms.
In every single experience, the end consumer goes through you can find consistency. The beauty of an Omni-Channel Strategy comes down to being able to share an Instagram Story behind the scenes, publishing a photo or video of such event and publishing it to places like Facebook, LinkedIn, YouTube and more.
Now that we have an understanding of what Omni- Channel Marketing is, let’s look into how you can develop a personal brand through this strategy.
HOW TO GROW YOUR PERSONAL BRAND
THE 5 RULES OF A SUCCESSFUL OMNI-CHANNEL STRATEGY
- Maintain your focus
- Think from your audience’s point of view
- Develop content and messages to address the concerns of your audience
- Measure everything (check out our Data Driven Marketing Article on this)
- Listen and Respond on preferred channels
MAINTAIN YOUR FOCUS
Omni-Channel Marketing requires focus. It requires focus to stay on top of every single channel being used in order to convey the same message and cater to different audiences with one common end goal. Distractions in marketing happen all the time, so what we recommend is that you segment your audience. That’s where you should figure out the data points that work well within each channel that your strategy includes. As you segment your audience per channel you will learn and know how to purposely provide content on some pages more than others but you will also be able to use this data to know what pieces of your content resonate the most with the reader, viewer, follower or user.
THINK FROM YOUR AUDIENCE’S POINT OF VIEW
It is important for you to make sure that you regularly review the experience that your audiences go through on your set campaigns. This will help you get a clear understanding of the effects associated with the marketing method. With the feedback that you get, it is also possible for you to introduce appropriate changes, which can assist you to take your marketing initiatives to the next level.
DEVELOP CONTENT AND MESSAGES TO ADDRESS THE CONCERNS OF YOUR AUDIENCE
Your message and the content that you produce are a key factor in personal branding especially when you have an Omni-Channel approach. However, you need to make sure that you are creating the appropriate content for the right channels.
In other words, the content and message that you create should be positioned to address the specific topics, pain points and emotions of your audience.
When you notice that a person or a group of individuals pay more attention to a specific subject matter…you know that you should create follow up content in other platforms to have your audience expand and follow you into other channels as well. Doing this will help you get their attention with minimum hassle.
The end result is that you will be able to take one step closer to your audience and you’ll be able to share your message consistently across different channels.
In marketing, if you’re not measuring everything you’re losing. You’re expected to use the data available to you everywhere and use those results to your advantage. For example: Say you’ve noticed that on Instagram you receive 50 visits to your profile per week. You’re only posting 2 photos per week. Your goal is to increase the number of visits to your profile per week to 250 so what you would implement in an omnichannel strategy is
- More posts = More views
- More posts = More impressions
- More posts = More website clicks
- More posts = More reach
Once you’ve done this for 2 weeks you notice that your average visits per week have increased to 200. Now you have a strategy in place that tells you how much you’ve done, and how much more there is to do. Pay attention to your analytics and see what people respond to most.
Furthermore, the data that you can see is very big nowadays as well. Therefore, as you look to develop a personal brand through Omni-channel Marketing efforts
you should become increasingly savvy about the best methods that are available to you in order to leverage data. You should never make data become invasive. It’s extremely important to measure everything if you’re looking to take them to the next level.
LISTEN AND RESPOND TO PREFERRED CHANNELS
The most commonly known issue is failing to listen to your audience. You need to make sure that while you’re developing your brand, you are taking the time to listen, and respond to your audience. If more people react to you on Facebook, that is where your efforts should be driven towards more overtime. Remember that audiences prefer to get to know about your personal brands in channels that they’re most familiar with.
Then you’ll be able to interact with them at a comfortable spot for them.
In conclusion, now you have a clear idea of how to use Omni-channel marketing for personal branding. If you can focus on these five tips, you will be able to end up with the best possible results. They will never leave you with any regrets and you will absolutely love the results that you are getting.
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