You know by now that most real estate agents now understand the power of social media. They understand whether it’s through their coaches, or shere necessity that their online presence matters.
The question we’re most often asked is, how can I get business from Social media.
Well, here’s the thing…Buying or selling a home is an important financial and emotional decision. To most people this is the biggest transaction of their life, and most people are full of questions when they begin their journey.
So Today we will be covering 10 Real Estate Social Media Marketing Strategies that will actually help you get in the path to converting people, generating new opportunities, and will actually bring in New business to your real estate business.
Top 10 Real Estate Social Media Marketing Strategies used by Top Producing Agents.
Your clients want more than someone with a license, everyone can get one. It’s no secret that out of the 1.5+M people who are licensed only 1-5% do the majority of the business. People want someone who will help them protect their interests, help them understand the market, navigate the process, and take ownership of their needs and help them achieve home ownership, or a massive sale.
It’s important that the agent they choose which hopefully is YOU, is someone who they’ll feel confident having by their side through out the process.
Let’s get started,
You will be able to IMPROVE and TRACK your social media efforts with the 10 Tips I’m about to share with you.
If you apply these correctly, it can be a great way to open a dialogue, share advice, and create a relationship. Afterall you’ve heard plenty of times that people work with people who they know like and trust!!!
Lets jump right in to our list
Promote The Town not Just the house
In this market you will probably get, listing photos, a video for your property, and then you’ll most likely publish it on social media and of course the MLS.
However, people see these on their feeds consistently, if you truly want to make them care about a property, or you for that matter…be the TOWN expert. How do you do that?
Go to google. Look up best things to do…(YOUR TOWN) or the town of the listing.
Shoot a few clips in these areas, or talk about them as you then begin to introduce your listing, what will this do for you?
- You’ll be positioned as a town expert
- Your video will be more engaging
- You will speak in greater lengths which simply put…people want to work with people who know their shit.
Be Yourself – Authenticity on Social Media Matters
This is the most annoying piece of advice I could give you, but perhaps the one most people have difficulty with…why though?
Because we tend to be our worst critics, but we can also be our best support system. Instead of seeking perfection, seek progress.
Instead of thinking that your life is boring, or that you don’t know what to say…simply start and say something afterall when you meet a client they don’t choose you cause you’re quiet do they?
Educate Your Buyers
This is the part where you get to truly shine specifically with your sphere of influence, those are typically the people who will learn first about you and your business as a real estate agent, and of those generally speaking someone will be your 1st client.
Now although this does not happen 100% of the time, your need to educate clients will be a part of your job that will always be present. Doing so on video means you get to multiply the number of people you educate consistently.
The more videos you make about Frequenlty asked questions, scenarios, and stories of buyers, the faster your conversations will flow with people because you’ll go from talking 1 to 1 to 1 to
Chat with your followers
When you’re creating content on social media platforms, publishing is not enough. It also takes some time to create feedback loops in order to get people emotionally and intellectually engaged with your content.
Here’s how you do that.
Write down 10 draft comments on your notes, and a couple times a day when you’re bored, in the restroom, distracted, or simply find yourself scrolling aimlessly…copy and paste these comments on the different posts you see on your feed.
Watch how your followers start engaging back with you just from doing this.
Respond to comments, and leave comments
As I mentioned on the previous tip, it’s essential to be social on social media.
It’s also important to respond to comments when people give you some comments whether its on stories, or in your actual post. Not responding = Not caring, and if you want people to give a shit about you, and your business, you need to do the same for them don’t you think?
Avoid sounding like a used car salesman
Lets be honest, what do you think about when you think of the words car salesman…
- Sweaty guy with heavy breathing forcing me to buy a car…
That’s exactly what you probably look like on social media if all you’re doing is posting photos of houses, and saying. Just listed, just sold, ratified, under contract.
People buy from people, and although your success is great to observe…it leaves people with little context as to who you are, what you do, and why you do it. People buy the WHY so give them more than just the car salesman approach.
Also…don’t be the person to say “It’s the best time to buy” “it’s the best time to sell” we know that…but WHY THOUGH? People want context so give them context, and teach them why its the best time. !
Don’t skip Video Marketing for your Real Estate Business
Unless you’ve been living under a rock, you know that video sells when you can’t do it in person. At TopShotPro we help our clients come up with the ideas, topics, then create film, and edit the videos, and ultimately distribute and advertise their videos. However, if you are looking to get started somewhere you should start by not avoiding video.
Video sells you, your personality, and your business consistently. It also allows you to multiply your voice and consistently share ita cross all platforms. You might say, well i don;t like how i come across on video, i don’t like how i look…but you need to realize…thats just it…you are that person and thats not changing.
You’ve also already been on zoom calls over the past 2 years so not being on video is just an excuse not to execute for your business, and elevate the way in which you assist your desired clientele.
Never assume you’re only connecting with 1st time buyers
When you’re creating content you are creating content for the masses, always keep in mind that your content will resonate more with some people over others. That does not mean your only connecting with one group of people.
One of the secrets that has made Drake so successful in music, is so simple yet not many people use it. Create content thinking about one particular individual. IF you want to connect with more sellers…create content around the idea, questions, troubles, painpoints one of your sellers faced in the past…and share that story…other people will connect with that story because they are likely getting into the mindset of selling their home.
Create content with for, or about other people Imagine if through out this entire blog all i said was…me me me me You would have turned this off, and walked away, i would have to.
It’s important to highlight other people, your clients, your community, small businesses, your partners etc. When you do this you open up the opportunity for other businesses to show you to their audience, therefore giving you what we call in marketing an Audience Hack.
Don’t ignore current and past clients
If you’re working with a group of people right now, don’t ignore them. Rather use them to create content, tell the stories you are going through in your journey with them. Add them on your stories, share them on your feed, and watch their friends and family join you in on the process as you help them accomplish their goals.
Never undermine the power of inclusion.
Invite your pervious clients both buyers and sellers to join you on social media, and stay social with them. Afterall thats the point of Social Media.
Become a community leader, and provide an array of experiences and objective advice to those who really need it. Your past clients must become your biggest advocates.
Thats it my friends, subscribe to our newsletter if you’d like to receive tips, tricks, and more to your inbox every single week. – Micahel Rivero